TURFAH

PHOTOGRAPHY AND CREATIVE DIRECTION

 Turfah is a high-end fashion brand that draws inspiration from African heritage. By blending elegant simplicity with extravagant architectural shapes, vibrant colors, and luxurious fabrics, Turfah has skillfully crafted a distinctive, refined, and daring manifestation of contemporary luxury. 

The goal was an editorial-style lifestyle photoshoot to launch a new fashion collection, capturing the dreamy essence of nature and showcasing the luxurious, vibrant, fluid, and practical qualities of the outfits. Using a natural backdrop, the images evoke a dreamy and aspirational feel while subtly emphasizing clothing versatility. The aim is to portray a harmonious blend of elegance and relaxation amidst natural beauty, with the use of natural light and soft filters enhancing the overall visual appeal. This shoot connects the allure of nature with the luxurious yet practical fashion collection, enticing the target audience to explore and embrace the new line.